Section A question 1B (25marks)

talk about main products

areas:

• genre
• Narrative
• Representation
• Audience
• Media Language

learn 3 THEORYs FOR EACH AREA

Macro:

Narrative
genre
audience
representation
media language

Micro:

Mise en scene- costumes, props, location
Lighting
Camera angles- movement, position
Editing
Sound


Genre

Genres are categories or types of media text. Genres are recognisable through the repeated use of generic codes and conventions:

• Iconographies
• Narrative
• Representations
• Ideologies

refer to audience*

Genre and audience:

• Genre offers audience a structure or framework
• Audiences gain enjoyment from 'spotting the conventions' (repetition) and making comparisons with other films of the same genre
• if a text deviates from the conventions it can confuse us, but at the same time we enjoy seeing the rules broken down
• Audiences like the anticipation of waiting for the predictable features

use stereotypes*

Narrative Theories  (use trailer)

Propp- 8 character roles
Todorov- equilibrium (normal)-disequilibrium (disruption)- new equilibrium (overcome disruption)
Barthes- 5 codes ( action,enigma, cultural, symbolic, semic)
Levi-Strauss- binary opposites  eg villain

use Verisimilitude*

A story must have verisimilitude (appear to be real) in order to engage us- how does my c/w created reality ?

diegesis* the world that we live in

Representation

questions:

WHO or WHAT is being represented?
HOW is the representation created?
WHO has created the representation?
WHY is the represntation created in that way? what is the intention?
WHAT is the effect of the representation?

Social groups in AS magazine
gender representation, followed?
narrative representation
media language

lighting, music, editing, camera workd, mise-en-scene

Audience

consider age, gender, demographic profile, social economic group, existing/new lifestyle, values, attitude.

Category E

mass or niche?

1. A preffered reading ( your intended interpretation)
2. An oppositional reading ( someone who didn't like it)
3. A negotiated reading ( someone who isn't the target audience but might appreciate it for whatever reason)

talk about one of them and link it to stuart hall theory*

consider who you targeted and how*

every media text is made with a view to pleasing an audience in some way- how did you please your audience?
Success is measured by the audience's response to a media text and those that do not attract and maintatin an audience do not survive.

Media Language

write about:

• Denotations - what is acually is
• Connotations- underlyining meaning
• Anchorage- establishing eg lady gaga with text next to it 

Micro elements helps communication

Camera
editing
lighting
sound
Mise-en Scene
Special effects: visual, sound and lighting